SRCOM | Remarkable Ideas

INSPIRATION

RIO 2016 PARALYMPIC OPENING CEREMONY

The intention of our Ceremony was to take a fresh look at disability.

EFICIENCY WITH A NEW ANGLE

Another event held in partnership with the Italian holding company Filmmaster, the Rio 2016 Paralympic Opening Ceremony has touched Brazil and the world. It is in the face of difficulty that we are most capable of reaching higher levels of performance, transcend limits. And this capability stems from the heart. We wanted the world to be ready to embrace diversity through universal solutions. We wanted each and every one of us to feel part of a single species, a big family. Everybody has a heart- that was the concept of the spectacle which made the whole world vibrate in the same beat. With high technology, lots of creativity, a huge dose of emotion and no stereotypes we created moments that will be forever in the minds and hearts of those who watched the show.

"Passionate and highly emotional, inspiring, dynamic, unbelievable. These are words that come to mind to describe the unbelievable Paralympic Opening Ceremony. "

Sir Philip Craven

President - International Paralympic Committee