SRCOM | Remarkable Ideas



The biggest party in Brazilian calendar deserves to be celebrated with comfort and safety.


We’ve created the best Carnival experience: the official houses of the main street parties in São Paulo – “Casa Comigo”, “Acadêmicos do Baixo Augusta” and “Confraria do Pasmado” -, with complete infrastructure and attractions. In addition to the traditional music, the audience  enjoyed barbecue, Wi-Fi, phone chargers, concerts and celebrity DJs from the local scene at spaces that were free of charge and full of diversity. When leaving they all got free subway tickets and mineral water. We also gave away a total of 54,230 exclusive gifts throughout eight days of event.

"Everything was done very carefully And caring, thinking of how Offer memorable experiences. "

Daniela Cachic

Vice President Marketing at Heineken Brazil