SRCOM | Remarkable Ideas


Rio 2016 Paralympic Closing Ceremomony

Time to celebrate diversity – every beat in the same heart.


More than a big party, a true celebration of love, union, joy and peace. To celebrate the success of the Paralympic Games Rio 2016, we brought to the Closing Ceremony all that happened inside the arenas. We joined renowned names of the Brazilian music, deaf musicians and acrobats in wheelchair to we knocked down barriers and make everybody vibrate in the same heart beat. Throughout the whole spectacle, the audience was provoked to think outside the box: a mixture of frevo and rock, an exciting guitar solo played by feet and an irreverent and innovative master of ceremonies. These were the final moments of one the most beautiful stories Rio has to tell.