SRCOM | Remarkable Ideas

JOY

RIO 2016 Olympic Closing Ceremony

A huge party to celebrate Rio 2016 Olympic Game’ success.

CLOSING com GREAT STYLE

Our challenge wasn’t over yet,  a successful story needs a super closing. We still wanted to celebrate the diversity, but now with a typical Brazilian party. In partnership with the Italian holding Filmmater, we created a show which celebrated our popular artists. The spectacle was a tribute to those whose creations are part of our emotional memory. We explored the whole country, from North to South, from frevo to funk, from bossa nova to xaxado, from samba to forró, in order to spread to the world world our plural and unique happiness.