In order to promote the Yoga lineup, Lenovo, a multinational technology company, brought together 4 great Brazilian graffiti artists (Cranio, Zezão, Muretz and Mari Passarelli) to customize notebook computers during a press conference held at Espaço One of Shopping JK Iguatemi in São Paulo. The event was created and produced by SRCOM and was attended by journalists, influencers and technology bloggers. After the launch event, the computers were exposed for a week in a booth at the same mall and two weeks later they went to Shopping Iguatemi, São Paulo.