F1 with speed
At this year’s Formula1 GP in Brazil, Heineken hired SRCOM to turn its stands into an exclusive lounge. The space received 2000 people a day, among guests and winners of a promotion held by the brewery. As on the biggest attractions, we brought bartenders from the Heineken Experience, Amsterdam’s famous festival, to make perfect draft beers. Star Band, the same group that played in the space that Heineken held at Rock in Rio, enlivened the crowd with live music after the trainings and racing.