SRCOM | Remarkable Ideas

FLAME

OLYMPIC TORCH REVOLUTION - RIO 20016

From the choice of route to the lighting of the pyre

JOURNEY WITH STORIES TO TELL

Through Cerimônias Cariocas 2016 and in partnership with the Italian holding company Filmmaster, we set up the entire operation of the Rio 2016 Olympic Torch Relay – from the choice of the route to the lighting of the pyre. And all this, with the responsibility of representing the immense cultural diversity of a country with continental dimensions.In order to take the Olympic spirit to the four corners of Brazil, we traveled for 95 days and for more than 36 thousand kilometers, we visited 328 cities and we had 12 thousand torch bearers. This huge adventure was full of challenges and left as legacy much experience and great stories to tell.