O Boticário re-launched the fragrance of Insensatez, which inspired people to be freer, with less rules and without prejudice. In a context of courage, respect for differences and diversity, SRCOM has prepared a great party with the ¡VENGA-VENGA !,  an itinerant and pioneering cultural movement, for all tribes that do not label and live freedom. Guests were given a scent-scented pendant necklace, and visited the pop-up store Insensatez mounted in the event area.