SRCOM | Remarkable Ideas

CARIOCA

20 years of sun

The day the FARM celebrated 20 years of sunshine.

Celebrating with a view

An entire Sunday with celebrations from Leblon to  Arpoador, this is how the brand that carries in its DNA the essence of the carioca spirit celebrated its 20 years of sun. And we were responsible for the production and execution of all the attractions that took palce in this special day. The rhythm of the party was due to a partnership with  “Dia da Rua” that was in charge of the music curatorship. There were several presentations by emblematic artists of the Carioca scene who took turns on stages set up along the shore. The fashion show, one of the event’s  highlights, took place on a large runway, shaped like a big wave, designed by architect Bel Lobo and executed by SRCOM. Simultaneously, we also produced “ Festa Junina” style fair with stalls that sell Farm products and typical foods. In short: it had good music, a tsunami of positive energy, a multitude of beautiful and happy people and one of the most beautiful scenery in the world. It was beautiful.