From brainstorming to post-production, we were responsible for the entire Coca-Cola Music Fan Space creative and executing process during the 2017 Rock in Rio. The idea was to make the music fan the main attraction, giving a little taste of what it’s like to attend a big festival. But the result was far beyond our expectations, on stage and in the middle of the crowd, passionate musicians and singers gave a flawless concert to star no fault. On stage, a pre-selected band with 4 drums, 5 guitars, 2 basses and 1 keyboard received groups of singers with a varied and carefully chosen repertoire to suit all styles. In addition to singing, amateur musicians could also replace some band members after going through a quick audition. During the presentation breaks, DJs maintained the crowd excitement with national and international hits. And to complete the success of the activation, a survey done b Toluna, a company specialized in digital insights, showed that Coca-Cola was the most remembered brand of Rock in Rio 2017. We are already looking forward to the next one!