Despite all the discredit, the Rio 2016 Olympic Opening was an undeniable success. From the diversity that make us unique to the happiness that we’re known for, the essence of our culture was present in every single detail. In a world where being extravagant is increasingly less welcomed, we managed to do more with less using creativitya and showing best Brazil has to offer. Watching live or on TV, spectators from all over the globe were overwhelmed with joy. After years of passionate work, we can proudly say that our ceremony, made in partnership with the Italian holding Filmmaster, restored Brazilians’ self-esteem like no advertising campaign could ever do.