OLYMPIC TORCH RELAY RIO 2016 - COCA COLA
The biggest activation, of the biggest sponsor of the world's biggest event. More than enough but we went further. It was 14 months of planning, 95 days on the road, 329 cities, 36,000 kilometers traveled and an Olympic record: 1.4 million Cokes distributed. This is really gold. This is how we transform a work into an exciting and unforgettable journey. The Coke Olympic Torch Relay was the largest action of the company for the Rio 2016 Games. We did the co-creation of 6 OTR vehicles. We also did the creation of the 5 Coke concerts, the daily 20 minutes’ presentations on City Celebration stage, all the other brand activations, the route planning and the production of the event in the country. More than a project, a challenge that made history for Coke Company and SRCOM.